Daily Door-Knock Route

PURPOSE

Get boots on the ground at the right doors, in the right order, every single day. Speed to lead beats everything else in this business — Franke's own $35K assignment came from a same-day door knock on a fresh NOD. This SOP is how a rep opens the route, knocks in an optimized order, and captures every disposition so tomorrow's route learns from today.

WHEN TO USE

Every field day, before leaving the house or the last stop of the previous route. Also re-run mid-route any time you finish a city batch and want to continue into the next one (the "continuation case").

PREREQUISITES

• Leads already scraped, cleaned, and bucketed gold/silver/bronze (see sop-kod-lead-intake-scrape and sop-kod-lead-enrichment).
• Phone with live GPS and either the KOD field app or the route board open.
• 20-30 pre-filled packets in the car (sub2 + cash + novation packets, business cards, testimonial door hangers, sticky notes) — the standard field-prep load.
• Non-threat mindset: you are here to serve, not to sell.

STEPS

1. Open the route. Tap "Open Route" on the route board.
2. Confirm the start point. Start is always your LIVE GPS location, not a stored home address — this is the resolved design (the old home-anchor approach was replaced). If GPS is off, the route cannot build correctly; turn on location services first.
3. Pick your city batch for the day. Choose from the standard rotation (e.g. Rancho, Ontario, Fontana, Rialto) based on which cities still have unworked leads.
4. Set your end point. Tap the map to drop an end pin. Two common choices:
   • Open route (default) — no forced finish, you stop whenever the day ends.
   • A saved place or a specific drop pin (e.g. ending near Fontana + Rialto to continue there next).
5. Let the filter run. The system automatically drops cold leads, past-auction properties, and MLS-sold properties, and greys out anything you've already knocked. You don't have to filter manually.
6. Check the must-hit list. Leads with the soonest auction date are ranked first — always knock these regardless of geographic convenience. This is the last-10-day "circle the drain" window where Franke made the bulk of his deals, so a must-hit lead never gets skipped for route efficiency.
7. Let the route optimize. The system runs an open-path route (start = your GPS, end = your picked point) through every stop, ordering must-hit leads first and the rest after.
8. Navigate stop to stop by address, not raw coordinates — the route hands each address to Apple/Google Maps as a normal address string so turn-by-turn works exactly like any other trip.
9. At each door, knock and observe. Vacant → flag it (highest profit signal) and knock the neighbors too, using the neighbor-connector approach ("your neighbor's having a hard time, can you connect me?"). Occupied, no answer → leave a door hanger referencing the auction date, then follow up by text/video. Occupied, answered → step back, non-threat posture, open with "I'm here to help," and run the five-options conversation (see sop-kod-door-script-5-options).
10. Log a disposition after every knock — conversation, appointment set, left a sticky note, no answer, or skip-with-a-reason (already handled, bankruptcy, owner postponing, negative equity, not interested, no access, wrong info, other). Never leave a stop undispositioned; an undispositioned lead can't be measured or re-routed correctly.
11. Re-route from your current position after every knock or disposition. The system reads your new GPS and rebuilds the remaining path so you're never backtracking.
12. Continuing into a new city batch mid-day: when you finish one batch (e.g. Rancho + Ontario) and want to keep going (e.g. Fontana + Rialto), just re-route on the same screen. It uses your current GPS as the new start and your end pin stays put; already-knocked doors stay greyed out so you never double-work a stop.
13. End of route: knock your last stop, log its disposition, and close out the day.

VERIFICATION

• Every stop on today's route shows a disposition by end of day — no blank stops.
• Must-hit (soonest-auction) leads were knocked first, not skipped for convenience.
• Vacant properties were flagged and neighbors were knocked.
• The route never asked you to backtrack to an already-knocked address.
• Doors math is roughly on pace: Franke's floor is 15 doors/day (20-25/day for an experienced rep), with an expected ~20-30 conversations per 100 doors worked over time.

TROUBLESHOOTING

• Route won't build / stuck on start. GPS is almost certainly off or denied — the route requires live GPS as the start, it will not fall back to a stored address. Enable location services and reopen the route.
• A lead keeps showing up even though it seems handled. Check whether it's a subto play — thin or negative-equity leads with a low interest rate (≤4%) are intentionally kept and routed because the low assumable rate makes them worth a door, even though the equity looks bad. If it's genuinely a dead lead, skip it with a reason instead of just knocking past it, so it drops off future routes with a documented reason.
• You knocked a lead that turned out to already be resolved (BK, tax matter, owner already handling it). Log the correct disposition (e.g. skip with reason: already handled / bankruptcy / owner postponing) right away — this is what pulls it off tomorrow's route and prevents wasted future knocks.
• Notes or dispositions didn't save after a knock. Cell service at the door can be spotty; if you're not sure a note saved, re-enter it once you have signal rather than assuming it went through.
• You're not hitting your doors-per-week target. Standard is roughly 35+ doors/week solo, higher on a team; if you're consistently under, re-check your city batch size and whether you're spending too long per stop.