DRAFTA working draft — not yet checked against reality by a person. Read it, but confirm before you rely on it.
Franke Door Script + 5 Options + Objection Handling
How the door conversation works — knock, find the real problem, the 5 Options, handle objections, set the next step. · tap to zoom & pan
Gives the rep the exact door words from the opener through the 5 Options to the top objections
WhoJason
Whenany time a rep is standing at a homeowner's door for a pre-foreclosure knock
Time~20 min
THE ONE RULElisten for which of the 5 Options the seller names before presenting anything, never pitch first
The steps · 10
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Never apologize for being there and never ask an open-ended question like "has anyone…
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Whichever path they name, run that path's diagnostic questions (see step 7) before…
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Log the visit, the objection encountered, and the disposition immediately per…
Tap a step to open its detail.
NEVERapologize for being there or ask an open-ended has-anyone-walked-you-through-your-options question
ALWAYSpresent the 5 Options in fixed order, reinstatement first, tying down agreement before moving to the next
ALWAYSlock a specific next step before leaving, an appointment, a callback time, or a confirmed disqualification
Why this matters+
Give the rep the exact words to say at the door, from the opener through the 5 Options to the top objections, so every knock runs the same proven Franke sequence instead of improvised small talk.
When to use this+
Any time a rep is standing at a homeowner's door for a pre-foreclosure knock, whether it's a same-day speed-to-lead NOD knock or a repeat visit in the last-10-day window.
Before you start+
Owner name, lender name, and auction date confirmed before arriving (personalize the opener, never say it generic).
Dress like a neighbor: jeans/hoodie, no logos, no sunglasses, shirt not tucked in. Check your heart at the door.
Sub-2, cash, and novation packets pre-filled and in the car (20-30 packets), plus business cards and door-hanger notes for no-answers.
Know the property's current stage in [sop-kod-cadence-by-badge](/sop/sop-kod-cadence-by-badge/) so you knock with the right urgency.
How to know it worked+
The rep leaves every knock with one of three things: a booked appointment with two decision-makers present, a locked specific callback date and time, or a confirmed disqualification (owner gone, DNC, litigator flag). No knock ends on a vague "maybe later."
If it goes sideways+
Seller is hostile or says "you're the 30th person to knock" — match energy, don't retreat: "Hey, I'm not your enemy, the lender is." Then continue into the opener framing.
Seller loops through consecutive objections (thinking about it, then spouse, then attorney) — this is Looping. Handle each one and re-ask for the appointment every time, don't cave at the third objection.
Seller is grieving and shutting down — do not lead with the deal. Use the grand gesture (retrieve something meaningful from the house with zero transactional expectation) and only reopen the conversation after that moment.
Owner isn't home or the house looks vacant — do not treat as dead. Knock each house up to 3 separate times at different hours, hit the neighbors for intel, and escalate into sop-kod-gatekeeper-owner-dark.